The Real Food Channel

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Consumers misled by "natural" foods

Hoax Labels

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The marketing hype of "natural" cereals

Do you buy "natural" cereals and granola to avoid pesticides and genetically modified ingredients? Organic foods, by label, are supposed to be produced in an environmentally sustainable way.

As shown in this report from the Cornucopia institute, the term "natural" has no meaning except in marketing hype, and these natural cereals are often priced higher than their organic counterparts.